Bernd Reichart is joining Real Madrid, according to a report by AS. The former CEO of A22, the company behind the failed Super League, will become the club’s new head of business operations.
The stadium, sponsorships and merchandising will come under Reichart’s control, and he will report directly to José Ángel Sánchez, the club’s general director.
Reichart was the public face of the Super League project throughout its development. Although the initiative never got off the ground, it did secure court rulings recognizing UEFA’s abuse of its dominant position.
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Before taking on that role, he was CEO of RTL Deutschland between 2019 and 2021 and an executive at the former Antena 3, now Atresmedia. He began his career at sports marketing agency Sportfive and speaks fluent Spanish.
According to AS, his appointment suggests that a comprehensive and definitive peace deal for European football is imminent, following February’s agreement in principle.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.