AC Milan owner Gerry Cardinale has declared his long-term commitment to the Italian football club while outlining a strategy to increase financial competitiveness.
The RedBird Capital Partners executive stated he has no intention of divesting from the Serie A side, telling “I’ll never sell” the club, according to reporting by Gazzetta.
Cardinale aims to close the revenue gap between Milan and Premier League teams to secure elite players.
He noted that his goal is to provide the club with the “financial firepower required” to compete for the best talent in the world, as stated in the Yahoo Sports report.
To facilitate this, RedBird has launched a new holding company to consolidate various investments, including the club and a potential NBA Europe project.
Cardinale emphasized that the strategy relies on generating new revenue through infrastructure projects like the planned arena in San Donato.
He explained that he is working to ensure that when the club targets a player, they are not told “you can’t afford him” per the provided text.
The owner compared his vision to the legacy of former leader Silvio Berlusconi, aiming to usher in a new era of success for the team.
He also highlighted the importance of the new stadium project, which he described as a massive legacy that will transform the financial profile of the organization.
Regarding the NBA Europe initiative, Cardinale indicated that development is moving forward regardless of negotiations with the EuroLeague.
He noted that the project could see the announcement of the first group of European franchises as early as the start of 2027.
Additionally, the club is exploring business opportunities in the tennis world and developing a hospitality management company modeled after Legends Hospitality.
Cardinale acquired the club for 1.2 billion euros in 2022 and maintains that his primary objective is to return the team to consistent winning ways in both domestic and European competitions.