The World Rally Championship is actively exploring a strategic expansion of its global calendar with a specific focus on reintroducing South America into its rotation. Recent reports indicate that “World Rally Championship plans return to Argentina in 2028” as part of a broader effort to revitalize the sport’s presence in the region.
Argentina was a staple of the WRC calendar for many years, known for its passionate fan base and challenging gravel stages that tested the limits of both drivers and machinery. The event was historically held in the Cordoba province, which provided a unique atmosphere that became a hallmark of the championship before the event was removed from the schedule.
Series promoters are currently engaged in high-level talks with local authorities and government officials to ensure the necessary logistical and financial infrastructure is in place. While the 2028 target date remains a primary objective, officials emphasize that the return is contingent upon meeting rigorous safety and organizational standards required for modern rally events.
The push to return to Argentina reflects a wider trend within the WRC to balance traditional European rallies with high-profile international rounds. By expanding back into South America, the championship aims to capitalize on the region’s deep-rooted motorsport culture and increase its overall commercial reach. The potential return is viewed as a significant opportunity to engage new audiences and provide a diverse range of terrains for the teams.
Drivers and manufacturers have largely reacted positively to the prospect of returning to a location that is widely regarded as one of the most demanding and rewarding stops on the tour. If the negotiations prove successful, the event would mark a major milestone for the series as it seeks to grow its international footprint over the coming years. Further updates regarding the specific route and the official confirmation of the calendar are expected to be announced as the planning process advances throughout the next several seasons.