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How Jordan Brand makes sure Valkyries star Gabby Williams doesn’t have to ‘wear the same things twice’

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Gabby Williams is the superstar on the Golden State Valkyries, and her ever-improving game has come with some incredible perks.

Ever since she came to the Golden State Valkyries, Gabby Williams has blossomed into a superstar. She was named an All-Star in 2025 with the Seattle Storm, and again in 2026 after joining the Valks. Williams has been crucial in helping the team reach the WNBA Finals in just their second season in existence.

Success on the court also brings success off of it. The 30-year-old has had people believe in her long before she reached her current heights. For example, Williams joined Jordan Brand in July 2023, signing an endorsement deal announced at the brand’s Basketball Design Studio event in Paris.

Gabby Williams says Jordan Brand sends her so much merchandise, she rarely ever has to repeat outfits

The French-American WNBA star debuted as a face of the Air Jordan 38. The partnership is meant to reflect Jordan Brand’s growing investment in women’s basketball. And even if she hasn’t been the biggest name on their roster, the brand knows to treat Williams right.

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In a recent appearance on the ‘Club 520’ podcast, the Valkyries star revealed just how good she has it in terms of getting gifts from the company.

During the interview, Gabby was asked if she gets ’20 pairs of shoes and 100 outfits’ in a truck that comes to her house. She replied saying, “Yeah, like honestly, yeah. Everything I have on now is the first time I have put it on. I feel like I don’t really gotta wear things twice, honestly.

“Jordan, between any other brand I have been with, like, they send us these elite packages every month. So you have what’s coming out, they always keep us looking nice. For sure. Jordan has made me some PEs, which I love. Sometimes I wear my PEs so much, I get sick of them. So I try to mix it up.”

For a long time, WNBA stars were not receiving the amount of compensation that they probably should have been. It is refreshing to see that Williams has had it good with her brand for a long time now. The way she’s going, that investment from Jordan will likely be repaid in spades.

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